HORECALPES 2026: The hospitality industry event in the heart of the Alps
For those working in the café, hotel, and restaurant industry (CHR), a trade show is much more than just an exhibition of equipment. It is a highlight, a necessary break to exchange ideas, compare notes, and above all, prepare for the future. With spring approaching, HORECALPES 2026 promises to be the must-attend event for professionals in the Alps and across the border. Here's a closer look at this intimate gathering.
A Trade Show Designed for Operational Reality
Far from impersonal mega-structures, HORECALPES stands out with its user-friendly and accessible format. Located in the heart of a dynamic region between lakes and mountains, the event prioritizes quality relationships. Here, there are no endless aisles to navigate: exchanges are direct, concrete, and business-oriented.
The show brings together the entire ecosystem: independent restaurateurs, hoteliers, caterers, institutional catering services, and café owners meet here to find practical solutions. It is the ideal place to address daily operational challenges with the expertise of suppliers.
Why Visit HORECALPES in March 2026?
The timing is no coincidence. As the spring and summer tourist seasons approach, late March is a pivotal moment to:
- Anticipate your investments before the peak activity period.
- Discover new products in equipment and food service.
- Secure your network by identifying reliable partners.
- Exchange with peers on current industry challenges.
It is the perfect opportunity to take that essential step back to rethink your organization and gather inspiring ideas.
A Performance Driver for Your Establishment
For many establishments, spring marks a restart of activity or a significant ramp-up. HORECALPES comes at just the right time to modernize production tools, optimize kitchen logistics, or bring aging installations up to standard.
In an economic context where operational performance and cost control have become vital, these meetings often allow you to resolve specific issues or find the equipment that will save your teams precious minutes.
The Expert’s View: The Lobrot / Éclat de France Vision
At Lobrot, we share this vision of a demanding yet exciting profession. Participating in the dynamic environment of a trade show like HORECALPES strengthens the essential link between those who design the equipment and those who use it daily.
Whether you are looking for robust solutions for transporting your preparations, food preservation, or equipment capable of withstanding intensive use, this type of event allows you to ask the "real" questions. This is where technical solutions meet the reality of your service.
HORECALPES 2026 will not just be a commercial showcase, but a true crossroads for exchange and human encounters. This proximity is what makes our industry so rich. To serenely prepare for your season and develop your business, this is a date to mark on your calendar.
At Lobrot, we remain convinced that the best solutions are always born from dialogue between professionals.
- Dates: March 29, 30, and 31, 2026
- Location: Rochexpo – La Roche-sur-Foron (Haute-Savoie)
Francais